Results
Showing 2 posts tagged results.
- Results
How ACR counts a recovered order
A discount code decides first, then the most recent engagement inside the window, and each order counts once. Why we chose that rule, and where it can disagree with your other tools.
November 7, 2026Read the post
- Results
Measuring recovery with a holdout group
Attributed orders include shoppers who would have bought anyway. How to hold some shoppers back, how long to run it, the arithmetic with example numbers, and what ACR's A/B tests can and cannot tell you.
November 7, 2026Read the post
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