Analytics
Recovered orders, counted once
Runs started
1,284
Reached
61%
Recovered
$18,420
Recovered revenue by week, USD
ACR reads the orders your store sends and matches each one to the campaign that earned it: by its discount code first, otherwise by the shopper's most recent engagement inside the attribution window. Runs, reach and conversations sit next to it, filtered by date and campaign.
How an order is matched
One rule, applied the same way every time
Discount code first
An order that uses a campaign's discount code counts for that campaign.Then the latest engagement
Without a code, the order counts for the campaign that last engaged the shopper within the attribution window, 14 days by default. A click, a reply or a real conversation counts as engagement; a delivered message alone does not.Once per order
Each order counts for one campaign at most, and the order record shows which rule matched it.
Tabs in Analytics
What each tab answers
Overview
How the campaigns are doing
Runs started, shoppers reached, recovered orders and revenue for the dates and campaigns you pick.Reach
Which channels got through
Calls answered, texts delivered and emails opened, by channel and campaign.Conversions
What was recovered
Recovered orders and revenue, by campaign and by the rule that matched each order.Orders
Every order, exportable
The order list with its campaign and run, ready to export.Evaluations
What shoppers said
The answers to your conversation questions, added up across every call and reply.
Conversation questions
Ask the same questions of every conversation
Conversation questions
- Did the shopper mention price?Yes / no
- What stopped the order?Category
- Did they ask about delivery?Yes / no
Add questions to a campaign, such as “What stopped the order?” with the categories you care about. ACR answers them for every call and reply, so you can see why shoppers leave without reading every transcript.
Leads
Open any shopper and follow the run
Run · Recover checkout
Shopper in Austin, TX · 2:02 pm local
Checkout left open
abandoned2 items · $86.00 · no activity for 30 min
14:02
Call
engagedAnswered · 2 min 10 s · asked about sizing
14:35
Text with the checkout link
deliveredSent during the call, at the shopper's request
14:38
Order placed
recoveredMatched to the campaign by its discount code
15:12
Leads lists every shopper ACR has seen, with their state: in outreach, idle, handed off, opted out or waiting for review. Open one to see each run step by step, their orders and the events that explain a skipped campaign.
Works with the tools you already use
Connect your store, then start from the recommended campaign settings.
Where the numbers come from
Built from your store's own records
| What you get | Growth Dept ACR |
|---|---|
| Orders from the storeRecovered revenue is built from the orders your store sends ACR, in the order's own currency. | |
| Conversations from the runReach and outcomes come from what happened on each call, text and email. | |
| Your attribution tool next to itCheckout links carry your UTM parameters, so your attribution tool sees ACR's visits. Sending recovered orders to Triple Whale or Growth Dept MTA is planned, not built. | |
| Your data through the APILeads, runs and outcomes are available through the API and signed webhooks. |
On before the first call
Defaults that protect the shopper and the store
8–9
Calls and texts in the shopper's own hours
The recommended schedule is 8 am to 9 pm where the shopper is, with stricter state and country rules and public holidays applied on top.
STOP
An opt-out is read before anything else
STOP, HELP and START are handled before any other reply. An opt-out adds the shopper to the store's suppression list and ends the run.
Order
A purchase ends the outreach
When the order arrives from the store, every step still waiting is cancelled and the order is matched to the campaign that earned it.
Questions
Questions about this part of ACR
Something not covered here?
Ask us on a call, or read the full list of questions.
- 01
How is a recovered order counted?
An order that uses a campaign’s discount code counts for that campaign, whether or not ACR reached that shopper, so give each campaign its own codes. Without a code, it counts for the campaign that last engaged the shopper within the attribution window, 14 days by default. Each order counts once. - 02
Where do I see the results?
Analytics has an overview, reach by channel, conversions, an order list you can export, and the answers to your conversation questions. You can filter each by date and campaign. - 03
Can I read the conversations?
Yes. Each call keeps its transcript and summary, and its recording when recording is on. Texts and emails stay with the run they belong to. - 04
Does it work with my attribution tool?
ACR’s checkout links can carry your UTM parameters, so your tool can see the visits. Sending recovered orders to Triple Whale or Growth Dept MTA is planned and does not work yet. What works today.
Keep exploring
More of the product
Find out what your abandoned checkouts are worth
Book a 45-minute call with the Growth Dept team. We look at your checkout, where your shoppers are and which channels suit them, and tell you whether ACR fits.