About
Built by a growth team, for the checkout
Growth Dept runs growth for ecommerce brands: media buying, data, creative and retention, with AI doing much of the work and people answering for the numbers. ACR started as the checkout recovery we wanted for those brands, and became its own product.
The people
Meet the founders
Holden Russell
CEO
Leads growth strategy and the AI team behind paid media, Amazon, creative, retention and analytics.
Eli Lazar
COO
Runs operations and works with brands on scope and fit.
How we work
Three things ACR inherits from the rest of Growth Dept
People answer for it
Growth Dept is a growth team that uses AI and is led by people, and those people answer for the numbers. The same goes for ACR.
Our own brands first
We build tools for the brands we already run, then turn them into products: attribution, A/B testing, a helpdesk, and now checkout recovery.
Careful by default
When a setting could annoy a shopper or break a rule, the careful choice ships switched on, and turning it off is your decision.
Growth Dept in numbers
$800M+ a year in revenue managed
Across the brands Growth Dept runs, not a result of ACR.
Talk to the people who built it
Book a 45-minute call with the Growth Dept team. We look at your checkout, where your shoppers are and which channels suit them, and tell you whether ACR fits.
Prefer to see it first? Book a walkthrough