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GROWTH DEPT.ACR
Draft for legal review. This page has not been approved yet and may change before ACR opens to stores. Questions go to hello@growthdept.ai.

Acceptable use

How ACR may be used

Draft dated 7 November 2026. Applies to Growth Dept ACR at acr.growthdept.ai.

ACR reaches real people on their phones and in their inboxes. These rules apply to every store and every campaign, alongside the terms of service.

1. Contact only people who agreed

  • Contact a shopper only on a channel they gave you consent for, and keep a record of it.
  • Do not upload bought, rented or scraped lists, or numbers and addresses collected for another purpose.
  • Do not switch off the consent check to reach people who have not agreed to be contacted.

2. Respect no

  • Never remove someone from the suppression list unless they opted back in themselves.
  • Do not contact a shopper through another tool after they opted out of ACR’s messages.
  • Keep to the shopper’s local hours and the stricter rules where they live.

3. Be who you say you are

  • Every call, text and email names your store.
  • Do not instruct the agent to claim to be a person, to impersonate anyone, or to mislead a shopper about an order, a price or an offer.
  • Offer only what you will honour.

4. What ACR is not for

  • Debt collection, political campaigning, lending, or anything other than following up the shopper’s own checkout or order with your store.
  • Products carriers restrict on text messages, including cannabis, illegal drugs, firearms, adult content and gambling, or anything unlawful where the shopper is.
  • Collecting payment card numbers, passwords or other sensitive data on a call or in a reply.
  • Harassment, threats or hate.

5. The service itself

  • Do not try to reach another store’s data, get around access controls or rate limits, or disrupt the service.
  • Keep API keys and webhook secrets secret, and revoke any you think have leaked.

6. Reporting abuse

If you received a call or message you did not agree to, reply STOP, then tell us which store it named at hello@growthdept.ai. We may pause a campaign or store while we look into a report.