Growth Dept ACR questions and answers

Abandoned checkout recovery from Growth Dept. When a shopper leaves checkout, an AI agent you set up follows up by phone call, text message or email. It answers questions about the order, sends the shopper back to their checkout, and stops when they buy, opt out or ask for a person.

Online stores with enough abandoned checkouts each month that a conversation is worth having. Shopify stores connect through the Growth Dept ACR app. A headless store or another platform can send its checkouts through the Custom API.

It depends on your margin and your volume, so run your own numbers in the recovery calculator. A call costs more to make than an email to send, which is why a campaign can start with a minimum cart total and leave smaller carts to text and email.

ACR is built around stores and their shoppers. Qualifying leads and booking appointments are campaign objectives in the product, but no calendar connects yet, so the agent cannot book a meeting. See what connects today.

Growth Dept, the team behind growthdept.ai, which runs growth for ecommerce brands. The same team builds Growth Dept MTA for attribution and Growth Dept CRO for A/B testing.

Accounts are by invitation while we set up the first stores. Book a call and we will look at your checkout with you.

Yes. A post-purchase campaign starts from the order, waits as long as you set, asks how things went and offers only the products you list.

It can start a conversation if your subscription app sends the event to a Custom API trigger. The agent asks what changed and offers what you allow. It does not change the subscription itself: it sends the link you give it, or hands off to your team. How it works.

No, it runs after them. Retries and reminder emails fix the failures that clear on their own. ACR reaches the customers those miss, once your billing tool posts the failure to a trigger. How it works.

Only from what it has been given. A question about an existing order is one of the requests you can have the agent hand to your team, which is the default we suggest until you have tested anything else.

The recommended schedule is 8 am to 9 pm in the shopper’s local time. Stricter state and country rules, public holidays and per-state daily call limits apply on top. You can set your own days and hours instead, and the legal limits still apply.

The consent check is on by default for every new campaign: a shopper is contacted on a channel only when the store has a record of consent for it, such as the text-message opt-in at checkout. Your store is responsible for collecting the consent the law requires. See the compliance page.

Not by default. Shopify records consent to marketing texts and email, not calls, so ACR does not call those shoppers unless you switch on the setting that treats text consent as covering calls. Only do that if your checkout wording names calls. Why this matters.

STOP, HELP and START are read before anything else. STOP adds the shopper to your store’s suppression list for every channel and ends the outreach. HELP gets a reply with your store’s name and how to opt out. START lifts that opt-out and records consent to texts.

You allow calls and texts country by country. A new campaign allows the United States and Canada only. Email is not limited by country.

Since September 2025 Texas has counted a marketing text as a telephone solicitation under its seller registration law, so the recommended schedule sends no calls or texts to Texas. Email still goes out. The Secretary of State has since said texts sent with prior consent don’t need registration. ACR’s default hasn’t changed yet; a store that has registered or fits an exemption can use a custom schedule. The details.

Not yet. It checks your store’s own suppression list before every step, but it does not scrub against national registries. Those rules mostly concern people who have not consented or bought from you, and your counsel can say how they apply to your store.

Recording is a campaign setting, on by default. The agent says the call is recorded in states that require everyone on the call to agree and whenever the shopper’s state is unknown, or on every call if you choose.

A cart recovery app sends the next message on a list. ACR holds a conversation: it asks what stopped the shopper, answers from what you have told it, and can send the checkout link while they are still deciding. It can also stop, or hand off, depending on what the shopper says.

No. Keep the flows that work. Add ACR for the shoppers those flows didn’t convert, and set the timing so a shopper doesn’t hear from both at once. How to line them up.

Only if you let it. The agent offers the codes you list, under the rules you write, and you can hold one code back for a shopper who keeps hesitating on price. Turn offers off and it won’t mention one. Our view on discounts.

Yes, if someone is free when each checkout goes quiet, in each shopper’s time zone, and keeps to the rules on hours and opt-outs. ACR suits stores where that is more calls than people. The two also work together: the agent hands off whatever you want a person to take.