Custom API + Growth Dept ACR
Any checkout, headless or on another platform, posts its events to a private trigger URL.
Available today
Overview
A Custom API campaign gets a private trigger URL with its own token. Your server or automation tool posts JSON events to it: checkout/updated while the shopper is checking out, and checkout/completed when they pay. The event field names which one it is, and the body uses ACR's field names. Totals are taken in your store's currency.
What Custom API is
The Custom API is how a store that is not on Shopify, or a headless Shopify store with its own checkout, sends ACR the same two facts: who left a checkout, and who paid.
How to connect it
- 1
Create the campaign
Choose Custom API as the lead source. ACR shows the trigger URL.
- 2
Send checkouts
Post checkout/updated with the shopper's unique_id, email or phone, first_name, final_price and cart_link.
- 3
Send purchases
Post checkout/completed with the same unique_id when the shopper pays, so outreach stops for shoppers who bought.
- 4
Test and publish
Run a practice conversation, then publish and switch the trigger on.
Find out what your abandoned checkouts are worth
Book a 45-minute call with the Growth Dept team. We look at your checkout, where your shoppers are and which channels suit them, and tell you whether ACR fits.