- What happens after a checkout is abandoned
From the moment a checkout goes quiet to the order that ends the outreach: how ACR decides whether to reach out, when, and on which channel.
November 7, 2026How ACR works
- Calling hours, consent and opt-outs: the defaults ACR ships with
Every new campaign starts with the careful choice switched on. Here is what each default does, and what stays your store's responsibility.
November 7, 2026Consent and compliance
- How ACR counts a recovered order
A discount code decides first, then the most recent engagement inside the window, and each order counts once. Why we chose that rule, and where it can disagree with your other tools.
November 7, 2026Results
- Why shoppers leave checkout, and which reasons a conversation can fix
Baymard Institute's abandonment research, split into what a conversation can help with and what only a change to your site will solve.
November 7, 2026Checkout recovery
- AI voice calls and the TCPA: what consent a recovery call needs
The FCC treats AI-generated voices as artificial voices under the TCPA. What that means for calling shoppers who left checkout, and why ACR never reads a text opt-in as permission to call.
November 7, 2026Consent and compliance
- How a campaign picks a call, a text or an email
It follows a schedule your store sets. Here is the recommended sequence with its real delays, and what makes a step skip or wait.
November 7, 2026How ACR worksCalls, texts and email
- State calling hours that are stricter than federal law
Twenty-five states narrow the federal 8:00 to 21:00 window, ban some days or cap calls per day. Every rule ACR applies, with its source, and how ACR finds a shopper's local time.
November 7, 2026Consent and compliance
- Discount codes in recovery conversations: our case for offering fewer
How ACR's standard and escalation codes work, the margin a code has to earn back, how codes can teach shoppers to leave checkout, and why a code also decides which campaign gets the credit.
November 7, 2026Checkout recovery
- Writing the agent brief: a weak version and a better one
What belongs in the campaign brief, the guardrails and the discovery questions, with a side-by-side example and a list of promises to keep out.
November 7, 2026How ACR works
- STOP requests and revoking consent: what counts, and what ACR does
The FCC's opt-out rule as it stands, the change that takes effect on 25 November 2026, and exactly what ACR does with STOP, HELP, START, plain-language replies and a do-not-contact request on a call.
November 7, 2026Consent and compliance
- Abandoned cart or abandoned checkout: the difference that decides who you can reach
A cart holds products. A checkout usually holds an email address or a phone number as well. What Shopify records when a checkout is left, and why ACR starts there.
November 7, 2026Checkout recovery
- Measuring recovery with a holdout group
Attributed orders include shoppers who would have bought anyway. How to hold some shoppers back, how long to run it, the arithmetic with example numbers, and what ACR's A/B tests can and cannot tell you.
November 7, 2026Results
- Texas SB 140 and abandoned-checkout texts
Since September 2025 the Texas telephone solicitation law covers text messages. Why ACR's recommended schedule sends no calls or texts to Texas, which exemptions a store might fit, and how to change it.
November 7, 2026Consent and compliance
- A checklist for testing a campaign before it goes live
What the Test button runs, what to read for in a transcript, why test runs reach no carrier, and the order of publish and trigger on.
November 7, 2026How ACR works
- Email consent under CAN-SPAM, CASL and Australia's Spam Act, and why ACR defaults to opt-in
The US, Canada and Australia treat marketing email differently. A side-by-side reading of the three laws, what ACR's opt-in default costs you, and when the other setting fits.
November 7, 2026Consent and compliance
- Choosing an abandonment window: why we start at 30 minutes
The window decides when ACR first reaches out. Our case for 30 minutes, what goes wrong at 5 minutes or 12 hours, and how the window, the shopper's hours and the first step add up.
November 7, 2026Checkout recovery
- Call recording disclosure by state, and when ACR's agent says it
Federal law lets one party consent to recording a call. Fourteen states in ACR's data ask for more. The list with sources, and how the agent decides whether to say the call is recorded.
November 7, 2026Consent and compliance
- Running recovery next to your email flows
What one shopper could receive in under five days if ACR, Klaviyo and Shopify each run their own recovery, and how to order the three so nobody gets four emails about one cart.
November 7, 2026Calls, texts and email
- Adding Canada or Australia: a short brief before you call or text
What changes when your store reaches shoppers in Canada or Australia through ACR: country permissions, calling hours and holidays, do-not-call registries, and what to do because ACR does not check those registries.
November 7, 2026Consent and compliance
- When the agent hands off to your team
Ten kinds of request, what each one sets off, where the notice goes, and how to choose which to switch on.
November 7, 2026How ACR works
Find out what your abandoned checkouts are worth
Book a 45-minute call with the Growth Dept team. We look at your checkout, where your shoppers are and which channels suit them, and tell you whether ACR fits.