Growth Dept team
The people who build and run Growth Dept ACR, Growth Dept MTA and Growth Dept CRO, and run growth for the brands Growth Dept works with. 20 posts, page 2 of 2.
- Checkout recovery
Abandoned cart or abandoned checkout: the difference that decides who you can reach
A cart holds products. A checkout usually holds an email address or a phone number as well. What Shopify records when a checkout is left, and why ACR starts there.
November 7, 2026Read the post
- Results
Measuring recovery with a holdout group
Attributed orders include shoppers who would have bought anyway. How to hold some shoppers back, how long to run it, the arithmetic with example numbers, and what ACR's A/B tests can and cannot tell you.
November 7, 2026Read the post
- Consent and compliance
Texas SB 140 and abandoned-checkout texts
Since September 2025 the Texas telephone solicitation law covers text messages. Why ACR's recommended schedule sends no calls or texts to Texas, which exemptions a store might fit, and how to change it.
November 7, 2026Read the post
- How ACR works
A checklist for testing a campaign before it goes live
What the Test button runs, what to read for in a transcript, why test runs reach no carrier, and the order of publish and trigger on.
November 7, 2026Read the post
- Consent and compliance
Email consent under CAN-SPAM, CASL and Australia's Spam Act, and why ACR defaults to opt-in
The US, Canada and Australia treat marketing email differently. A side-by-side reading of the three laws, what ACR's opt-in default costs you, and when the other setting fits.
November 7, 2026Read the post
- Checkout recovery
Choosing an abandonment window: why we start at 30 minutes
The window decides when ACR first reaches out. Our case for 30 minutes, what goes wrong at 5 minutes or 12 hours, and how the window, the shopper's hours and the first step add up.
November 7, 2026Read the post
- Consent and compliance
Call recording disclosure by state, and when ACR's agent says it
Federal law lets one party consent to recording a call. Fourteen states in ACR's data ask for more. The list with sources, and how the agent decides whether to say the call is recorded.
November 7, 2026Read the post
- Calls, texts and email
Running recovery next to your email flows
What one shopper could receive in under five days if ACR, Klaviyo and Shopify each run their own recovery, and how to order the three so nobody gets four emails about one cart.
November 7, 2026Read the post
- Consent and compliance
Adding Canada or Australia: a short brief before you call or text
What changes when your store reaches shoppers in Canada or Australia through ACR: country permissions, calling hours and holidays, do-not-call registries, and what to do because ACR does not check those registries.
November 7, 2026Read the post
- How ACR works
When the agent hands off to your team
Ten kinds of request, what each one sets off, where the notice goes, and how to choose which to switch on.
November 7, 2026Read the post
Find out what your abandoned checkouts are worth
Book a 45-minute call with the Growth Dept team. We look at your checkout, where your shoppers are and which channels suit them, and tell you whether ACR fits.