Plans and how campaign runs are counted
What counts as a campaign run, where to see this month's count, and how a store pays for ACR.
Last reviewed November 7, 2026
How your store pays depends on how it joined
The Subscription page shows one of three things, and the store's setup decides which.
| Your store | What the Subscription page does |
|---|---|
| Run by Growth Dept as part of a Growth Dept plan | Says Included in your Growth Dept plan. Nothing can be charged from this page. Talk to your growth lead about capacity. |
| Standalone, before online payment is set up | Shows the plans with Upgrade subscription and Billing portal switched off. Growth Dept agrees the price with you directly, and nothing is charged from the page. |
| Standalone, with online payment set up | You pick a monthly capacity and pay through Stripe Checkout. Card details, invoices and cancelling are in Stripe's billing portal. |
Online payment is not set up yet, so standalone stores see the second row today.
Prices
A plan is a number of campaign runs a month, and every plan includes every feature. Plans differ only in how many runs they hold.
| Item | Price |
|---|---|
| Monthly plan, by campaign runs | [PRICE TBD] |
| Setup fee | [PRICE TBD] |
| Call minutes and texts | [PRICE TBD] |
| Phone numbers | [PRICE TBD] |
Until prices are published, Talk to Growth Dept on the Subscription page or hello@growthdept.ai gets you a quote.
What counts as a run
A run is one campaign working on one lead. It counts when the campaign takes the lead on.
| Situation | Counts? |
|---|---|
| A campaign takes on a lead | Yes, one run |
| The same lead enters a second campaign, or the same campaign again after its cooldown | Yes, one more run |
| Each further call, text or email in the same run, and every reply | No |
| A run cancelled before the first contact, such as a shopper who bought first | No. It comes off the month the run started |
| Test runs and test conversations | No |
A lead you add by hand is an ordinary lead, so its runs count unless it is marked as a test lead.
Where to see your count
The This month card on the Subscription page shows Billable runs, Plan capacity, Runs started and Cancelled before contact, beside a chart of recent months. Months are calendar months in UTC. Billable runs are runs started minus runs cancelled before contact.
ACR counts runs but does not stop outreach or charge extra when a store goes past its plan's capacity. To limit how many shoppers one campaign takes, set a cap under start conditions.
Paying online
Once online payment is set up for standalone stores, an admin or the owner of the store does this on the Subscription page. Members and viewers see the page but cannot change the plan.
- Move the slider to the number of campaign runs a month you expect to need. The card beside it shows that plan's monthly price.
- Press Upgrade subscription. Stripe Checkout opens to take the card. When you come back, the page says Stripe is confirming the payment, and the plan appears a moment later.
- To move to another size later, pick it and press Change to this plan, then confirm.
- For the card on file, invoices or cancelling, press Card, invoices and cancelling. It opens Stripe's billing portal.
Under the plan, the page shows its status (Active, Payment failed, Cancelled and so on) and the date it renews, or the date it ends if you cancelled. If a payment fails, the store gets a notification and the page asks you to update the card in the billing portal. Checkouts, plan changes and failed payments are kept in the store's audit log.