Credit for calls and texts

What credit pays for

When Growth Dept turns metering on for your store, every call and text ACR sends takes its cost off your credit. You pay what the providers charge: Twilio for the phone line and texts, and ElevenLabs for the AI voice's minutes and the language model it uses. Growth Dept clients pay those prices with nothing added. Emails go from your own mailbox, so they cost nothing here.

Test runs, simulated conversations and test calls to your own phone are never charged.

The Subscription page shows the balance, how long it lasts at the last 7 days' rate, every credit added, usage by day and by channel, and each charge.

When the credit runs out

At $0, outreach pauses: campaigns stop starting new runs, calls and texts already in progress wait, and incoming calls and texts get a short reply saying the store can't take them right now. A banner on every page says so, and the store's owners and admins get an email.

Outreach resumes by itself as soon as credit is added or an automatic top-up goes through. Runs that waited more than a day end instead of resuming, so shoppers don't get a cart reminder days late.

Before that, you get one warning when the balance falls under 20% of the last amount added.

Your card

Growth Dept clients use the card already on their Growth Dept billing account. If there isn't one, an owner or admin can save one on the Subscription page with Stripe's card form. ACR never sees the card number.

Saving a card doesn't change how your monthly Growth Dept invoice is paid. The card also shows in your Growth Dept billing portal, where you can choose it for invoices if you want to.

Automatic top-up

With automatic top-up on, ACR charges your card a set amount (default $100) whenever the balance falls below a threshold (default $20), and adds that amount as credit. Only the store owner can turn it on, and the page records who agreed, when and the exact words they agreed to. Any owner or admin can turn it off.

If a charge fails, ACR tells you and tries once more an hour later. After a second failure it stops, and outreach pauses when the credit reaches $0. Saving a working card or turning top-up on again starts it again.