Set a campaign's schedule
The Schedule step decides when a campaign may contact shoppers, in each shopper's own time zone: recommended hours, custom hours, and what neither can override.
Last reviewed November 7, 2026
The recommended schedule
New campaigns use it. Open Advanced, then Schedule, to see Use the recommended schedule switched on. It allows outreach from 08:00 to 21:00 every day in the shopper's local time, with stricter state and country hours and public holidays applied for you.
It also holds back regions blocked by default, which get no calls or texts while this schedule is on. Texas is one. Email still goes out to them.
Set your own hours
- Switch Use the recommended schedule off.
- Under Days, choose the days outreach may happen. At least one is required.
- Set From and Until in whole hours. Until must come after From and can run to midnight. Any time of day removes the hours and keeps the days.
- Publish. The schedule is a draft until you do, and then open runs follow it from their next step.
What a custom schedule changes
| Recommended | Custom | |
|---|---|---|
| Calls and texts | 08:00 to 21:00, plus legal limits | Your hours, and legal limits still win where they allow less |
| 08:00 to 21:00 | Your hours. No legal hour rules apply to email, so Any time of day means any hour | |
| Regions blocked by default | No calls or texts | The block lifts, and the state's own hours apply |
Leaving the recommended schedule lifts the regional blocks. Do that only once your store has registered where the law requires it. Quiet hours explains the rules.
When a step falls outside the hours
It waits for the next allowed minute instead of being dropped, and the later steps in the sequence move with it. So a call scheduled for 22:30 goes out at 08:00 the next allowed day.
ACR works out the shopper's time from their stored time zone, then their state from the shipping address or phone area code, then their country, and last the store's time zone. When a shopper could be in more than one time zone, the time has to be allowed in all of them.