Countries a campaign may call and text

Geo permissions sets the countries a campaign may call and text. New campaigns allow the United States and Canada, and email is not limited.

Last reviewed November 7, 2026

This article explains how Growth Dept ACR behaves. It is not legal advice. Ask your own counsel which rules apply to your store.

The default

A new campaign may call and text shoppers in the United States and Canada, and no other country. Email is not limited by country. The setting belongs to each campaign, under Advanced > Geo permissions in its setup.

Allow a country

Open the campaign's setup and go to Advanced > Geo permissions.
Find the country: search by name, two-letter code or calling code such as +44, or narrow the list by Continent or Region.
Switch on Calls, Texts or both in its row. Allow all shown and Block all shown change every row in the current list.
Press Save, then publish the campaign. Until you publish, the step shows Saved, not yet published, and a live campaign keeps its published settings.

Turning both switches off removes the country from the list.

Check the country's rules first

ACR holds calling-hour rules for the US, Canada and Australia only. Australia's apply to calls as soon as you allow it: weekdays 09:00 to 20:00, Saturdays 09:00 to 17:00, and no calls on Sundays or national public holidays. For any other country, only the campaign's schedule limits the hours, so learn that country's rules before you switch it on.

How ACR decides the country

ACR uses the country on the lead, from the checkout address or the lead source, and otherwise the country of the phone number. A lead with no known country gets no calls or texts.

A call or text to a country the campaign does not allow is skipped with the note geo_not_allowed. When that leaves no channel, the lead does not start a run, and the reason reads “The campaign does not allow the lead's country.” WhatsApp follows the Texts switch. Test runs skip this check.