Compliance defaults
The rules every campaign follows before it contacts a shopper, what each one is set to, and which ones you can change.
Last reviewed November 7, 2026
This article explains how Growth Dept ACR behaves. It is not legal advice. Ask your own counsel which rules apply to your store.
What every campaign applies
Each call, text and email is checked just before it goes out, and again on every retry. Three things cannot be switched off: the legal calling hours, opt-outs with the suppression list, and the agent's answer when a shopper asks whether it is an AI. The rest are campaign settings with strict defaults.
| Rule | Default | Where to change it |
|---|---|---|
| Legal hours for the US, Canada, Australia and stricter states | Always applied | Cannot be changed |
| Outreach window | 08:00 to 21:00 in the shopper's local time | Advanced > Schedule |
| Calls and texts to Texas | None under the recommended schedule | Advanced > Schedule, by switching to custom hours |
| Consent for calls and texts | Required | Advanced > Compliance |
| Consent for email | Opt-in required | Advanced > Compliance |
| Checkout SMS consent counts for calls | Off | Advanced > Compliance |
| Opt-outs and the suppression list | Always applied | Cannot be changed |
| Agent admits it is an AI when asked | Always | Cannot be changed |
| Agent says it is an AI at the start | Off | Advanced > Compliance |
| Call recording | On | Advanced > Compliance |
| Recording announcement | In all-party states, and when the state is unknown | Advanced > Compliance |
| Countries for calls and texts | United States and Canada | Advanced > Geo permissions |
The Advanced steps are in each campaign's setup. Quiet hours, consent, opt-outs, AI disclosure and recording and countries each have their own article.
The order of the checks
A step that fails a check is either skipped for good or held until the next allowed minute, and the reason is saved on the step.
- Lead state: nothing goes to a lead who asked not to be contacted, was blocked, disqualified, marked unreachable, redacted or handed to a person. Review Required pauses the run.
- Channel: the campaign has the channel on, and the lead has a phone number or email for it.
- Suppression list.
- Consent for that channel.
- Country, for calls and texts.
- Allowed hours in the shopper's local time.
- Daily call caps where a state sets one.
A test run, started from the setup's Test button or by an admin assigning a test lead, skips the consent, country and daily cap checks, though an opt-out still blocks. A real run never skips them, even for a lead marked as a test lead.
What ACR does not do
ACR does not check numbers against national do-not-call registries: the US National DNC, Canada's National DNCL or Australia's DNCR. Those registries matter for telemarketing to people who have not consented and have no relationship with you.
US texts need the brand registered with the carriers. ACR checks the brand profile, Growth Dept sends the registration, and the brand page shows each answer. See carrier registration.