What ACR does and what you need to start

What ACR does

When a shopper leaves checkout, ACR waits 30 minutes for them to come back. If they do not, a campaign's AI agent contacts them by call, text and email, in the order and at the delays you set. The agent answers questions from your brand profile, can offer a discount code you listed, and sends a link back to the cart.

An order ends outreach to that shopper, and ACR credits the order to a campaign when a discount code or a recent conversation ties it to one. Anything the agent should not handle alone goes to your team as a hand-off.

Each campaign has one of ten objectives, chosen when you create it: seven where the agent reaches out, and three that answer calls and texts to your own number. Recovering abandoned checkouts is the first, and most of this help center uses it as the example. Choosing an objective covers all ten.

What to have ready

• A way for shoppers to reach ACR: the Growth Dept ACR app for Shopify, your own system sending events to a Custom API trigger, a CSV file, or a connector. Klaviyo, Omnisend, CheckoutChamp, Pipedrive, Attio, monday.com, Zapier and Make can be connected today; the others wait until Growth Dept registers its app with the vendor.
• Your brand's details: name, website and support email. If you operate in the US or Canada, also the legal company name, registration number and address, exactly as registered.
• A phone number for calls and texts. Requesting one saves the request; Growth Dept buys the number once calling and texting are switched on for your store.
• A mailbox for email: Google Workspace, Microsoft 365 or any SMTP server. Only Google Workspace reads replies back into ACR.
• Any discount codes you want the agent to offer. They must already exist in your store, because ACR does not create them.
• Recorded consent. New campaigns contact a shopper only on channels they agreed to.

Where things are

When you are ready, follow Set up your first campaign.