Natalee, the default ACR agent

The agent in your campaigns

A new campaign's agent is named Natalee, with a female voice and English (US). This is the agent that calls, texts and emails your shoppers. Change the name and voice on the campaign's Configuration step, where the name can be up to 60 characters. Shoppers hear the name you set.

Replies to texts and emails come from a text AI. If a store has no text AI set up, ACR uses templates and keyword rules, and a reply it cannot read goes to Needs review for a person.

The assistant that works through the API

For stores it manages, Growth Dept also runs an AI assistant named Natalee, which reads and changes ACR through the store API. It needs an API key from your store and can do only what that key's role allows. Without a key it cannot read or change anything in ACR.

With a key, it can report on runs, reach and credited revenue, read campaigns and leads, and change settings. Its rules:

• Every change is previewed first and written to a log.
• A settings change is saved as a draft. Published campaigns keep running as they are until someone publishes.
• Publishing, resuming a campaign, switching a trigger on and starting to read checkouts are refused without a recorded approval from a person.
• Pausing, switching off and cancelling need no approval.
• Shoppers' contact details are masked in what it reports.
• It tests with simulated conversations and does not contact real shoppers to test.

Hand-offs, opt-outs and quiet hours apply to this assistant's changes as they do to yours, since it uses the same API.