Do merge fields work for leads I add by hand?

Which fields fill in

Yes, for fields that have data behind them. A run started by hand or from a CSV has no checkout, so the cart fields have nothing to read.

• Filled: {{ first_name }}, {{ last_name }}, {{ brand_name }}, {{ agent_name }}, {{ support_email }}, and {{ discount_code }} when the campaign offers one.
• Filled if you provide it: {{ cart_link }}, from a static link in General settings or a cart_link column in the CSV. The Add lead form has no field for it.
• Blank: {{ line_items }}, {{ item_count }}, {{ discount_codes }}, {{ shipping_address }} and {{ shipping_price }}. {{ total_price }} and {{ currency }} are blank too, unless the lead came from an earlier checkout.

Watch the default wording

A blank field becomes nothing, with no fallback. ACR's default email opens You left {{ line_items }} in your cart, and the agent's call rules mention the cart too. For leads with no cart, use Write this message myself on text and email steps. Calls still have that rule, so a brief that explains why you are contacting these people helps. A merge field came through empty lists where every field comes from.