Group campaigns with tags
Add your own tags to campaigns, filter the list by one, and search by name. How tags match, and the limits.
Last reviewed November 7, 2026
Add or remove a tag
Tags are only for your team, and shoppers never see them.
- On Campaigns, press the tag count on a campaign's row, or choose Edit tags from its menu. On a phone the count is hidden, so use the menu.
- Type a tag and press Enter or a comma. Tags you already use are offered as you type.
- To remove one, press the × on it.
- Press Save.
A campaign can hold 20 tags, each up to 40 characters. Saving tags does not move the campaign up the list.
How tags match
ACR ignores case, spaces, accents and punctuation when it compares tags, so "Spring Sale", "spring-sale" and "SPRING_SALE" are one tag. The store keeps the first spelling used, with a capital first letter, and every campaign shows that spelling.
A tag exists only while a campaign uses it. There is no rename, so to change a spelling, remove the tag from every campaign and add it again the new way.
Filter and search
Each tag appears as a chip above the list, with the number of campaigns using it. Press a chip to filter by it, and press it again or press All to clear. The list filters by one chip at a time.
Search campaigns looks in the campaign name only, ignoring case, and works together with the chip.
What tags leave out
Archived campaigns and A/B test variants do not count toward the chips. When no unarchived campaign carries a tag any more, its chip goes away. Duplicates keep the original's tags. A tag on an imported lead is a separate thing, saved on the lead and unrelated to these.