Campaign overrides: which campaign wins

What a rule does

Without rules, the first campaign in the start conditions order that accepts a shopper takes them. A rule changes that last decision: when the shopper qualifies for both campaigns, the higher-priority one runs and the other is skipped. Qualifying means passing every check, so if the higher-priority campaign is paused, capped or refuses the shopper, the normal order stands.

Moving a campaign up the start conditions list often does the same job. A rule helps when one campaign should win whatever order the list ends up in.

Add a rule

1. Open the campaign that should win, and go to Campaign overrides under Advanced.
2. Choose Add override rule.
3. Switch on Win over every other campaign, or leave it off and pick one under Campaign this one wins over.
4. Choose Add rule. It applies at once, with no publish step. The bin icon on a row removes the rule.

The table shows rules where this campaign is on either side, so you can see or remove a rule from either campaign.

Where rules do not reach

• ACR compares only campaigns with the same event and lead source. The dialog lists every campaign, but a rule between a Shopify campaign and a Custom API campaign never fires.
• Rules do not chain. ACR replaces the first campaign once, with the first qualifying campaign that has a rule over it.
• Campaigns in an A/B test are left out of overrides.
• A lead you add by hand or import with a chosen campaign starts that campaign, whatever the rules say.
• Duplicating a campaign does not copy its rules.