Can the agent use my brand's voice?
You set the agent's name, voice, greeting and personality, write its brief, and can write any text or email step word for word.
Last reviewed November 7, 2026
What you can set
Yes: you choose how the agent sounds and what it knows, and you can write any text or email step word for word. Changes reach shoppers after you publish.
| What | Where |
|---|---|
| Name and voice, for each language | AI agent step |
| Greeting, personality, voicemail message, email signature | Agent settings step |
| Campaign brief, offer terms, discovery questions, guardrails, other instructions | Instructions step |
| What the brand does, frequent questions, how to pronounce its name | Brands page |
| Your rules for texts and for emails | Guidelines on the Outreach channels step |
| The exact words of one text or email | Write this message myself on the step, with Recommended sequence off |
Calls have no full script. Beyond the greeting and a custom voicemail, the agent writes what it says from the brief.
What stays fixed
The agent says it is an AI when asked, honors opt-outs, offers only the codes you list, and never asks for card numbers, passwords or one-time codes. A first text gets Reply STOP to opt out. unless your wording already mentions STOP, and emails carry an unsubscribe footer.