Checkout links: static or dynamic, parameters and shortening

Link source

Link settings are under Links the agent sends in General settings. Link source has two choices:

• Dynamic, the default, uses each shopper's own checkout link. Shopify checkouts bring theirs, Custom API events send it in cart_link, and CSV imports have a cart_link column. A newer event with a new link replaces the old one.
• Static sends the address in Link for every shopper to everyone.

A shopper with no link still gets the message, without one. On a call, the agent is told there is no link to send.

{{ cart_link }} puts the link in any message you write. See Custom API lead source for the event format.

Link parameters

Link parameters are added to every link the campaign sends, as key=value pairs joined by &, with no leading ?. Up to 1,000 characters. A parameter the link already has is left as it is. The default is:

utm_source=growthdept_acr&utm_medium=ai_outreach&utm_campaign=abandoned_checkout

Shortening and click counts

Shorten links in messages is on by default. Links go out as short acr.growthdept.ai/r/ addresses that record each click and redirect to the checkout. Clicks from link scanners and previews are kept but not counted as engagement. Each short link has a 90-day expiry date on record, but the redirect keeps working after it.

With the switch off, texts and call links use the full address and ACR counts no clicks on them. Emails behave differently: the HTML version always wraps its links in tracked short links, whatever the switch says.

During a call

When a shopper wants the link, the agent sends it by text while the call continues. It never reads a link aloud. It can send a discount code the same way, but only a code listed on the Offer step.

The agent cannot send email during a call. If a shopper asks for the link by email, the agent is told to offer a text. With no number to text, the agent tells them the link is in their email.

The agent can send this text even when Text messages is off for the campaign. Send the checkout link after calls only removes one line from the agent's brief, and its built-in call rules still allow the link when a shopper asks. To keep links out of calls, add a guardrail.